In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities concerning modern B2B advertising. We discuss how the acquiring trip is currently entirely fragmented and the way that neighborhood structure can assist online marketers retake control of the discovery and need

Mark Donnigan Marketing Consultant: One of the biggest difficulties for new companies, especially start-ups as well as other firms operating in jampacked markets, is demand generation. Noticeably different from lead generation, need generation is a far more involved process-- which makes everything the more difficult for new brands.Need generation,